SIA Flashback – False Starts and Second Guesses

SIA Flashback - False Starts and Second Guesses

As far as automobile designers go, Eugene Bordinat isn’t discussed today in the same reverent tones as Harley Earl or Bill Mitchell (or even his predecessor, Elwood Engel). However, he presided over a challenging and rapidly changing era of design at Ford, an era that Jan Norbye captured in this article from SIA #54, December 1979.



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